Read The End of Overeating: Taking Control of the Insatiable North American Appetite by David A. Kessler Free Online
Book Title: The End of Overeating: Taking Control of the Insatiable North American Appetite|
ISBN: No data
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The author of the book: David A. Kessler
Edition: McClelland & Stewart
Date of issue: May 4th 2010
Format files: PDF
The size of the: 736 KB
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With engineers working around the clock to figure out how to add "irresistibility" and "whoosh" to food, and the ever-expanding choices (and portions) available to us, it's no wonder we've become a culture on caloric overload. But with obesity rising at alarming rates, we're in desperate need of dietary intervention.
In The End of Overeating, Dr. David A. Kessler, former Commissioner of the U.S. Food and Drug Administration, takes an in-depth look at the ways in which we have been conditioned to overeat. Dr. Kessler presents a combination of fascinating anecdotes and newsworthy research - including interviews with physicians, psychologists, and neurologists - to understand how we became a culture addicted to the over-consumption of unhealthy foods. He also provides a controversial view inside the food industry, from popular processed food manufacturers to advertisers, chain restaurants, and fast food franchises. Kessler deconstructs the endless cycle of craving and consumption that the industry has created, and breaks down how our minds and bodies join in the conspiracy to make it all work. He concludes by offering us a common sense prescription for change, both in our selves and in our culture.
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Read information about the author(David Kessler is also the name of another author, a hospice expert who worked with Elisabeth Kübler-Ross, although David A. Kessler did co-author a book on elder care.)
David Aaron Kessler is an American pediatrician, lawyer, author, and administrator (both academic and governmental). He was the Commissioner of the Food and Drug Administration (FDA) from November 8, 1990 to February 28, 1997, and has subsequently held administrative and academic posts at Yale and the University of California at San Francisco.
More information is available at Wikipedia.